SOCIAL MEDIA Volunteer position
In any of these positions,
You most likely know what you are doing better than me.
You probably have your way of working.
I want to give you as much freedom to express your creativity as possible.
Have a look to the following and let me know what you think.
VIDEO EDITOR
You are the professional
so i will most likely follow your advises
– Templates
– Facebook/Insta Vertical videos
– Youtube Horizontal videos.
– Box of ideas
WEBSITE
– Give me your ideas
– Improve website selling strategy
– Improve SEO
– Create new pages / Translate / Add missing info
ACCESS AS EDITOR & MATERIAL TO MAKE THE JOB
Login: campatpalapahostel@gmail.com
GOOGLE DRIVE / GMAIL: https://drive.google.com/drive/
Material: Logos/Templates/Best pictures/Videos… There is also a shared folder for Volunteers to upload their pictures.
FACEBOOK & INSTAGRAM are managed by FACEBOOK BUSINESS https://business.facebook.com/
Via this access you should be able to schedule/manage Facebook + Instagram Posts & Reels
INSTAGRAM: To post Stories, it should be setup on your phone. request to add the Palapa account to Jerome.
YOUTUBE STUDIO: https://studio.youtube.com/channel
============ VOLUNTEERING WEBSITES ==============
Workaway – https://www.workaway.info/
username: palapanica
Helpx – www.Helpx.net
Palapahostel@gmail.com
Worldpackers – www.Worldpackers.com
username: palapahostel@gmail.com
FACEBOOK INSTAGRAM - PRODUCE CONTENT
Do’s:
• Catch people’s attention with better content (edited photos (more vibrant) & videos (shorter & more action)
• Engage with people by using e.g. questions on IG
• More pictures with happy & excited people
• More specific (longer) captions
• People get a better idea of who you are & what you do
• Ask questions to start a conversation in comments
• Focus on your values (nature, eco hostel, natural building, …)
• Rotate use of post-specific #
Dont’s:
• Upload unedited content
• Use the same #
PICTURES on Facebook / Instagram posts should be on 4 topics:
Surf / Volunteers / Sunsets / Palapa Hostel Facilities & Nature
We should define some filters (lightroom) to use to keep the same mood:
We used this one originally: TR16_Filtre_Lightroom.xmp
The colour code is:
– BLUE: 82C8F0
– GREEN: 318D36
– BROWN: 71523A
VIDEOS need to show our values:
Nature, ecology conscious, Meditation, people together, smiles, cooking/eating together
THE SCHEDULE:
The scheduled is made to give appointment to the community / prospects…
Every post we do should be shared in the story.
VIDEO IDEAS
GENERAL MOOD
– Typical day: What is a day of volunteering
– A quick tour of the Palapa Hostel (from entrance to the end)
– Surf report, show the waves (maybe put different timing) and people surfing.
– El Transito Surf spots description
– Rent a board in El Transito: the options
– Volunteers working with music
– Review from people/Volunteers, can be in different languages but keep one topic
ADVISES (BY VALENTINE):
→ Have a rhythm to post (not too much, not too less) I advice you to have a schedule to give appointment to your community for example : Monday (post of objective of the week, Wednesday post of the vibes/the environment in El Transito, Saturday post of the accomplishment of the week)
→ Be careful with post who look like a commercial “Tropical Beach Lifestyle” it could be view like fake
→ Instagram is the place to share beautiful pictures, try to do your best with it ! Don’t add some text on your photo. The photos should stand on their own
→ Ask to the volunteers (if they post on their personal social network) to tag your page in order to have more visibility, more tag on your page and to re-post on your story
→ Try to make reels with videos or photos (30s / 1 min max) with the top music of the moment. You can use directly Instagram to create or CAPCUT app
→ I advice to you to do a kind of footbridge between YouTube and Instagram. When you post a video on YouTube, try to make a small real about it and post in your feed and story with the link to encourage people to check your new videos
→ Work on your hashtags according to the subject of the post. But you should always put those : #Nicaragua #ElTransito #ElTransitobeach #Nicaraguatravel #Ecohostel #Ecoproject #Permaculture #Volunteering #Volunteers #Surf #Surfnicaragua # SurftripNicaragua
→ Get inspired by other accounts, to follow : Lasplumerias_surf // solidsurfnica // buenavistasurfclub // lapointsurfcamp
→ Actualise the most as you can (every 2/3 weeks) your saved stories in the profile
● El Transito (explanation of the village, location, how to get here, where is located the Palapa Hostel)
● Meet us – pages with a few words about your story, your family
● Volunteer Life – first, explanation of how people can work with you and what you expect from them.
● Surf – that’s a big reason for why people come, a few pretty, designed pictures of surf in El Transito, conditions, and we need just raw videos of volunteers going surfing after work etc
● Project Explanation
These are the main points we want people to see when they first open the Instagram. Not
all stories must be this edited, but for the saved ones we want to show the main points
Content Ideas :
– 1 Reels by month to show the progress of the works
– Every beginning of the month share with post your objectives with your community, and every end of the month share the evolution.
– Try to do, at least, 1 or 2 stories by week. Need to be consistent, unplanned, real.
– Create 3 post about your project that you can PIN on your feed in order to present your project : Video of presentation – Photo lifestyle of El Transito – Post to encourage volunteering apply. Do a little description on your post to explain.
Volunteer Recruitment / Management
VOLUNTEER POSITIONS
HANDS-ON WORKER – 1 week minimum (10-12 people)
No specific skills required, self motivation and team spirit :
– The main task is anything with the current needs onsite
– Manage the garden/plants/water
– Build more dry toilets/showers
– Build a storage room
– Build a shared kitchen
– Build furniture’s such as bunkbed, tables, chairs (wood)
– Crafting and decoration
WELL BEING VOLUNTEER MANAGER – 1 month min (1p)
Organized, easygoing, friendly.
Speaking english and spanish (intermediate required) to ensure good communication
– Ensure the communication
– Handle check-in/out
– Help to organise the different volunteering projects
– Creating fun activities for the free time
SOCIAL MEDIA MANAGER – 2 weeks min (2p)
One the following is enough to help us !
– Manage an organisation’s online presence by developing a strategy
– Manage social network platforms (Facebook, Instagram, YouTube)
– Creating content : photo / vidéo
and more so feel free to propose your skills 🙂
VOLUNTEER RECRUITMENT & COMMUNICATION
Goal → Recruit new volunteers + Promote the project
– 10 best sites/groups as Volunteer/Backpacking… to post for recruitment campaigns.
– Several community groups and/or in agreement with the philosophy of the project (Natural building/Permaculture/Surf/Ecology)
– Use the key texts (Recruit new volunteers (EN/ES/FR) matching the language of the sites/groups to present the project.
– Promote the Youtube Project Presentation movie: https://www.youtube.com/watch?v=5VX3cHTRo9E&t=1s
Goals
– Get more followers on Instagram / Facebook
– Recruit new volunteers
– Make sure they stay as long as possible
– Reduce turnover
– Reduce the risk of cancellation
– Publicise and talk about the experience as a volunteer at the Palapa Hostel
We also advertise on Instagram & Facebook stories/Reels + Facebook groups (more details in this Excel spreadsheet)
STORIES (VOLUNTEER MOOD):
– Monday AM: The program of the week (usually happen at the end of the breakfast around 6:45 – 7 AM)
– Wednesday/Thursday: The Volunteer mood
– Friday PM: The accomplishments
POSTS (EL TRANSITO MOOD):
– Saturdays: FREEDOM
– Sundays AM: PALAPA HOSTEL (architecture/rooms/facilities)
– Sundays PM: SUNSET